Media design

Media design impacts our lives in a profound, but indirect way. Media design doesn’t actually change the words that you are reading, but it does change how those word feed you information by altering the way they are presented. Essentially, media design affects meaning through perception. In a world that is filled with ads that plaster our subways and streets, a medium that affects what information we digest and how we digest that information is paramount to understanding media’s effect on modern civilization as a whole. It has transformed the world we live in. The font choice of a poster can depict clean and modern, or foreign and mysterious. Font is only one example of media design, but its impact points out its importance. Words convey ideas, but how those words are designed and organized has the ability to change the feeling and emotion of a message.
We pass by hundreds of billboards and signs daily, some we don’t acknowledge and others we contemplate. Why is that? Why don’t all signs have the same impact on us? The answer is the way they are designed. The objective of these signs is to get a message to you, in a sense they are delivery system. The key to any delivery system is to have an efficient route to reach the intended receiver. The route of a sign is an image, or text, or a combination of the two. Media design is the art of making those elements carry a message. This makes media design pivotal to modern society, because it defines the way we connect to words and images.